Sierra Club is one of the first large-scale environmental preservation organizations in the world. Founded in 1892, it has lobbied for countless green policies and has brought more exposure to the state of our environment. Their yearly fundraiser, the Trail Blazers Ball, is one of their largest sources of donations.
Sierra Club approached Tompert Design to do the full branding, including: signage, illustrations, and photo treatments. Inspired by the great outdoors and the people constantly active in them, we chose to go in a photo-heavy direction to showcase the majesty of nature.
Using elements inspired by the active community brought a unique energy to the designs.