Icarus Distillery is an imaginary whiskey distillery located in Chicago, IL. Icarus is meant to be a microdistillery that breaks the mold of not only standard whiskey distilling but also of traditional design elements of many existing brands. Giving it a modern feel should appeal to a younger, urban customer base. Through an entire branding campaign of logo, typeface, label design, advertising, and multimedia components, Icarus would maintain its customer demographic.
Programs used: Adobe Illustrator, Adobe Indesign, Adobe Photoshop