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Icarus Distillery Branding

Branding
UI / UX
Packaging
Illustration

Spring 2014
Personal Project

Roles
Art Director
Designer

Photo of Icarus design

Icarus Distillery is an imaginary whiskey distillery located in Chicago, IL. Icarus is meant to be a microdistillery that breaks the mold of not only standard whiskey distilling but also of traditional design elements of many existing brands. Giving it a modern feel should appeal to a younger, urban customer base. Through an entire branding campaign of logo, typeface, label design, advertising, and multimedia components, Icarus would maintain its customer demographic.

Programs used: Adobe Illustrator, Adobe Indesign, Adobe Photoshop

Photo of Icarus design
Photo of Icarus design
Photo of Icarus design
photo of Icarus Design
photo of Icarus Design
Photo of Icarus design